A main topic in my reading was the use of the adjacent possible. Connecting it to the protests in Egypt and all over the world now, the adjacent possible was blogging over the internet, as in the book how Korean teens used a website to organize a protest about the import of American beef. I found it rather funny we are less lonely when watching TV, it is true, and I just did not realize it. The adjacent possible was created through the invention of the internet, phone, media and more.
“This Behavior was readily apparent, but the other researchers had missed it because it didn’t fit the normal way of thinking about either milkshakes or breakfast” (13).
Shirky, Clay. Cognitive Surplus: Creativity and Generosity in a Connected Age. New York:
Penguin, 2010. Print.
This quote is a perfect example of challenging the status quo, Gerald Berstell saw what others could not. They were trying to see what could improve their shakes and instead of looking at the product, Gerald looked at the people and the time the shakes were consumed. This to the author was challenging the status quo, going against the norm, to get the answers. The authors says there were two main parts to the Milkshake Mistake, closed minded to the breakfast food options and totally thing it was the milkshakes fault for not selling. Gerald gets crowned with the honor of thinking outside of the box, challenging the status quo and figuring out, in a new way, how to sell more shakes.
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